«НАШ» is an information television channel and media platform that positions itself as a source of objective and independent information. The channel claims to adhere to high journalistic standards, including freedom of speech and pluralism of opinions. «НАШ» aims to provide a platform for expression for both politicians and ordinary Ukrainians, which is a key feature of its programs.

The channel uses modern technologies, including augmented reality technology, which allows it to conduct live interviews with interesting people, regardless of their location. «НАШ» claims to be free of unverified information, manipulation, calls for extremism, and incitement of interethnic hostility.

However, it is important to note that «НАШ» belongs to a media group that is associated with pro-Russian political forces. This may influence the presentation of information and the formation of a certain political position of the channel. Therefore, one should be critical of the information broadcast by «НАШ» and verify it from other sources.