«&flix» is an Indian entertainment television channel offering a wide selection of movies and TV shows primarily in Hindi. The channel targets a broad audience, providing diverse content that includes both new and classic films of various genres. Bollywood films constitute a significant portion of the channel's programming, but other film productions are also featured.

The «&flix» schedule is regularly updated, offering viewers new movies and series. The channel strives to cater to diverse tastes, offering films across genres: from romantic comedies to thrillers and action movies. Detailed program schedules are usually available on the channel's website or in TV guides.

Due to its availability in Hindi, «&flix» boasts a wide audience in India and beyond among those who understand the language. The channel attempts to maintain high broadcast quality and offer viewers a comfortable viewing experience. Commercial breaks are generally not excessively long, making viewing more enjoyable.

While precise viewership numbers are not publicly disclosed, the popularity of «&flix» in India indicates the success of the channel's strategy aimed at meeting the needs of a broad audience. The channel's content, particularly Bollywood films, is an important part of Indian culture and entertainment.

Overall, «&flix» is a significant player in Indian television, offering accessible and diverse content for movie and TV show enthusiasts. The channel is constantly evolving, adapting to viewer needs and offering new viewing opportunities.