«Zhara TV» is a Russian entertainment channel that primarily focuses on music, offering viewers a blend of contemporary hits and classic tracks. The channel's programming consists mainly of music videos, showcasing the latest releases from popular Russian and international artists.

Beyond music videos, «Zhara TV» provides coverage of major music events, including concerts, awards shows, and festivals. This content offers viewers a glimpse into the world of music, featuring performances by established artists and rising stars. The channel also includes behind-the-scenes content, giving viewers an inside look at the lives and creative processes of their favorite musicians.

«Zhara TV» aims to provide a platform for Russian and international music, promoting artists and offering viewers a diverse range of musical experiences. The channel is a popular destination for fans of music, providing a constant stream of new and exciting content.