«Agadir» is a television channel that primarily focuses on showcasing the vibrant culture and lifestyle of Morocco. The channel aims to entertain and inform viewers about the country's rich traditions, diverse landscapes, and captivating stories.

«Agadir» features a variety of programming that caters to a wide audience. One of the key segments includes music, with a focus on both traditional Moroccan genres and modern pop music. The channel also regularly airs cooking shows, offering viewers glimpses into the culinary delights of Moroccan cuisine.

Furthermore, «Agadir» features travel documentaries that explore the beauty and wonders of Morocco, from the bustling cities to the serene deserts and the rugged coastline. The documentaries highlight the country's historical landmarks, cultural heritage, and natural wonders.

The channel is known for its high-quality production values and engaging content. It has become a valuable source of information and entertainment for viewers both within Morocco and abroad.