«MTV Azərbaycan» is the Azerbaijani version of the globally recognized MTV channel, known for its wide-ranging programming that includes music videos, reality shows, and various entertainment content. The channel caters to the Azerbaijani audience, offering a localized version of MTV's popular formats, along with unique programming tailored to the specific interests and preferences of the local market.

The channel's programming features a diverse mix of music genres, encompassing popular Azerbaijani artists as well as international stars. It also broadcasts reality shows, often focusing on Azerbaijani youth culture and their experiences. «MTV Azərbaycan» is recognized for its vibrant and youthful appeal, mirroring the spirit of the MTV brand worldwide.

Beyond its music programming, the channel also airs various entertainment shows, documentaries, and other content designed to engage its target audience. It plays a significant role in shaping the cultural landscape of Azerbaijan, showcasing local talent, and providing a platform for creative expression. «MTV Azərbaycan» has become a key part of the media landscape in Azerbaijan, reflecting the nation's evolving entertainment scene.