«EKids» is a Bulgarian children's television channel that offers a diverse range of programming designed to entertain and educate young viewers. The channel features a mix of popular cartoons, educational shows, and live-action programs, all tailored to the interests and developmental needs of children. «EKids» aims to provide a safe and stimulating environment for children, encouraging their imagination, creativity, and learning through engaging and entertaining content.

The channel's programming often includes popular animated series from around the world, featuring beloved characters and storylines that capture children's attention and imagination. Additionally, «EKids» showcases a variety of educational programs that cover topics such as science, history, nature, and language development, presented in a fun and engaging way that makes learning enjoyable for children.

«EKids» also features a selection of live-action programs, including children's game shows, talent contests, and educational documentaries, providing children with opportunities to explore different interests and learn about the world around them. The channel's programming is carefully curated to ensure that it is appropriate for all ages, with content that promotes positive values, respect for others, and a love of learning.