«Sada El Balad», meaning "Echo of the Nation," is a prominent Egyptian news channel that broadcasts a wide range of news and current affairs programming. Established in 2012, the channel has quickly gained popularity and influence within Egypt and the wider Arab world.

The channel's programming focuses on Egyptian politics, economics, and social issues, often presenting a perspective aligned with the Egyptian government. While it covers international events, its primary focus is on domestic news and the activities of the Egyptian government.

«Sada El Balad» is known for its coverage of major events, including elections, political rallies, and economic developments. It also frequently features interviews with government officials, political analysts, and other prominent figures.

The channel's programming is generally presented in a factual and informative style, though its editorial leanings towards the government are evident. «Sada El Balad» has been criticized by some for its lack of investigative journalism and its tendency to promote a pro-government narrative.

Despite the criticisms, «Sada El Balad» remains a significant voice in Egyptian media, providing a platform for news and commentary that reaches a wide audience.