«BBC Red Button» is an interactive television service offered by the BBC that provides viewers with access to additional content and features beyond the main broadcast. This service is available on the BBC's digital terrestrial television channels in the United Kingdom, enabling viewers to interact with programs, access on-demand content, and explore supplementary information.

The «BBC Red Button» platform is often used to provide additional details or perspectives on current events, sports broadcasts, and other programming. It can include behind-the-scenes footage, interviews with experts, live score updates, and interactive polls.

Viewers can access «BBC Red Button» content by pressing the red button on their remote control during a compatible program. This activates a separate channel displaying the supplementary material. The service's content is frequently updated, offering viewers a dynamic and engaging experience.

«BBC Red Button» has evolved over the years to incorporate a variety of interactive features, including:

  • Catch-up TV: Viewers can access previously broadcast programs on demand through «BBC Red Button».
  • Interactive features: Some programs incorporate interactive elements, such as quizzes, polls, or games, allowing viewers to participate directly.
  • Second screens: The service is often used to enhance the viewing experience by offering supplementary content on a second screen, such as a smartphone or tablet.
  • Alternative audio tracks: «BBC Red Button» may provide options for alternative audio tracks, such as subtitles, signed language, or audio descriptions for viewers with disabilities.

«BBC Red Button» has become a significant part of the BBC's digital strategy, expanding the range of content and interactive possibilities offered to viewers on its terrestrial channels.