«Prima COOL» is a Czech commercial television channel owned and operated by the FTV Prima group, a prominent media company in the Czech Republic. Launched in 2009, the channel is a spin-off of the flagship channel «TV Prima» and specifically targets a young male demographic.

The channel's programming primarily revolves around action movies, sci-fi and fantasy series, and video game-related content. «Prima COOL» is known for broadcasting popular international shows, often dubbed in Czech, as well as showcasing some local productions.

With a strong emphasis on action and adventure, the channel features a mix of classic and contemporary films in genres such as martial arts, thrillers, and science fiction. «Prima COOL» also airs popular sci-fi series, including both live-action and animated shows, catering to fans of the genre.

Video game culture is another significant aspect of «Prima COOL's» programming. The channel features shows dedicated to gaming news, reviews, and esports tournaments, reflecting the growing popularity of gaming among its target audience. «Prima COOL» also broadcasts documentaries and reality shows related to video games.

In addition to its core programming, «Prima COOL» occasionally airs sports events, typically focusing on extreme sports and motorsports, aligning with the channel's adventurous image. The channel also broadcasts late-night programming, often featuring cult classic movies and shows.

«Prima COOL» has gained a significant following among young males in the Czech Republic, becoming a popular destination for action, sci-fi, and gaming enthusiasts. The channel's programming reflects the interests and preferences of its target demographic, providing a mix of adrenaline-fueled entertainment and video game culture.

The channel's visual identity and on-air presentation are designed to appeal to a younger audience, with a fast-paced editing style, bold graphics, and a dynamic soundtrack. «Prima COOL» also actively engages with its viewers through social media platforms, further strengthening its connection with its target demographic.

As a part of the FTV Prima group, «Prima COOL» benefits from the resources and infrastructure of a major media company, ensuring its reach and influence in the Czech television landscape. The channel's popularity among its target audience has solidified its position as a key player in the Czech entertainment industry.

«Prima COOL» represents the evolving landscape of television programming, catering to the specific interests and viewing habits of niche demographics. The channel's success lies in its ability to connect with its target audience through a carefully curated selection of content that resonates with their passions and preferences.

By focusing on action, sci-fi, and video game culture, «Prima COOL» has carved out a unique space for itself in the Czech television market, becoming a go-to destination for young male viewers seeking thrilling entertainment and engaging content related to their interests.