«1 Muzykalny (Belarus)» is the first music television channel in Belarus, which was founded with the aim of promoting modern Belarusian culture and developing the domestic music market.
The main goal of its broadcasting policy «1 Muzykalny» is to popularize modern Belarusian musical culture. In order to achieve these goals, «1 Muzykalny» prioritizes domestic events in the cultural life of the republic, presenting Belarusian performers of popular music to a wide audience.
During its operation, «1 Muzykalny» has become, without exaggeration, a significant player in the information market of the Republic of Belarus and in many ways has justified its name «First». In addition, «1 Muzykalny» in many positions remains, among other things, the only one:
- The only music television channel in the Republic of Belarus;
- The only television channel in the Republic of Belarus that broadcasts 24 hours a day;
- The only 100% interactive television channel in the Republic of Belarus;
- The only interactive music satellite television channel in the Republic of Belarus;
- The only channel representing the interests of all Belarusian performers of modern popular music.
The television broadcasting of «1 Muzykalny» is based on the DobrovisionTV (DTV) software and hardware complex. The capabilities of DTV allow working both on the scale of a small cable network and on the scale of an international satellite channel. The use of modern technologies makes the solution inexpensive, high-quality and functional. The complex is built in such a way that it can operate 24 hours a day, 7 days a week, 365 days a year without any human intervention. The subject matter of the implemented TV channels is practically unlimited: films, news, sports, music, video games, interaction with the viewer.
