«360 Tune Box» is a music television channel aimed at middle-aged urban audiences whose interests extend beyond the mainstream of well-known performers occupying the top positions of popularity on existing music channels.
Instead of focusing on brands from the global music industry, «360 Tune Box» presents a vast variety of music videos from leading and developing artists from around the world.
The channel will be a musical companion to its viewers all day long with a constant stream of music videos combined with the energy and mood characteristic of each part of the day.
Viewers are offered a unique selection of diverse music styles (hip-hop, indie rock, electronic and pop music).