K2 is a women's channel aimed at women aged 18 to 50. The channel positions itself in the Ukrainian television space as useful and necessary in all areas of a woman's life. Its audience consists of women with traditional values who value family, raising and health of children, healthy eating, beauty, fashion, travel, leisure, culture, home and comfort. They are romantic and positive.
According to GfK Ukraine, in 2010 K2 ranked 29th among its audience in the channel rating (data for cities with a population of 50,000+).
K2 TV channel is a real gift for women. What does a woman want? K2 knows better than anyone! Exciting programs, culinary master classes, talk shows, fashion shows will take you to the world of feelings, love, passion and beauty!
The channel's light, emotional and cheerful style will make you forget about everyday problems, and some of them will be solved by the channel for you. K2 offers a whole constellation of programs that will help good housewives cook dinner, furnish their home, cope with children, while looking their best! K2 is a TV channel for women who strive to achieve success in life. Let's be beautiful, healthy and happy!
There is no negativity on K2, it is ideal for family viewing. The broadcast schedule is built according to the biorhythms of life.
The channel is constantly developing and growing. The creative team selects the best projects and interesting programs for its viewers, realizing all dreams and wishes.
The channel attracts a female audience of different ages. The core of the target audience is young women aged 25-44, as well as the older female audience. Overall, the contribution of the female audience to the channel's rating exceeds 65%.
