German shopping channel 1-2-3.tv announced it will discontinue its terrestrial digital television (DTT) distribution across Germany on April 1, 2025. The decision, according to a spokesperson, reflects changing viewer habits and evolving market conditions. The channel will be leaving the DVB-T2-based Freenet TV platform.
“This decision is part of a strategic realignment that responds to changing user needs and market conditions. Over the past years, we have observed a significant decline in DVB-T2 usage. Numerous customer surveys confirm that traditional reception methods such as DVB-T2 are becoming increasingly less relevant, while demand for flexible, digital, and location-independent viewing options continues to rise,” a 1-2-3.tv spokesperson told Broadband TV News.
To adapt to these changes, 1-2-3.tv has invested in its digital presence, launching the 123.live app. “With our new 123.live app, we have created a modern, user-friendly platform that allows viewers to access our entire programme anytime and anywhere – whether on a smartphone, tablet, or smart TV. This enables maximum flexibility while also offering new interactive features such as personalised content, push notifications, and exclusive offers directly within the app,” the spokesperson added.
Despite the withdrawal from DTT, viewers can still access 1-2-3.tv through various platforms including Astra satellite (19.2° East), cable networks, and the 123.live app on iOS and Android. Web streaming on its website, smart TV apps (Samsung, LG, Android TV), and Deutsche Telekom’s MagentaTV platform also remain available. Additionally, 1-2-3.tv continues to be accessible on Zattoo.
“We would like to thank all our DVB-T2 viewers for their loyalty over the years and look forward to welcoming them on our digital platforms in the future,” the spokesperson concluded.
Media Broadcast, the operator of the DTT network, confirmed the move. “It is correct that 1-2-3.tv will discontinue its DVB-T2 distribution and leave our Freenet TV platform on 1 April 2025. As of the given date, there is no immediate successor, but we are in discussions with potential broadcasters interested in taking over the DTT capacity previously used by 1-2-3.tv,” a Media Broadcast spokesperson told Broadband TV News.