3 Screen Solutions (3SS) has introduced 3Ready Hero, a groundbreaking product leveraging AI to deliver natural and intuitive conversational interactions on Android TV set-top boxes (STBs). Born from a collaborative project with a 3SS client in 2024, 3Ready Hero evolved from a proof-of-concept personalized playlist to a fully-fledged conversational UI solution.
This standalone application, integrated via on-device and cloud APIs, provides a completely new user interface and platform designed for telecommunication companies and pay-TV operators. It facilitates seamless human-like conversations using voice or text, regardless of the Android TV Custom Launcher. “3Ready Hero helps improve customer satisfaction and engagement by making it possible to speak with a set-top in the same way that you would with a friend,” stated Pierre Donath, 3SS CMO & CPO.
Advanced Large Language Models (LLMs) such as Google’s Gemini and OpenAI’s GPT are revolutionizing voice assistant technology. They enable more accurate and reliable vocal interactions across diverse languages and dialects. The dynamic tuning capabilities of LLMs allow for continuous learning, resulting in enhanced personalization and accuracy over time. “LLM powered conversations today already achieve a good level of sophistication, but more is needed to achieve a highly intuitive experience for the user: 3Ready Hero is LLM-agnostic, and we can leverage more than one model to optimize for specific use cases and deliver results to viewers that are more accurate and helpful, while making the solution cost-efficient,” added Donath.
Beyond faster content discovery, users can interact with their personal assistant via the CUI to submit service requests and troubleshoot issues. This includes inquiries about STB operation, features, functions, or subscription management. This AI-powered self-service functionality offers operators substantial cost savings in subscriber management and customer support. 3Ready Hero is currently available for testing and is undergoing further development based on user feedback. Interested telecoms and pay-TV operators can apply to participate in the 3Ready Hero program and trial it on their Android TV devices.