AccuWeather, a globally recognized leader in weather forecasting, proudly announces its innovative TV weather display system. This comprehensive solution includes all necessary hardware, software, and weather data, empowering television meteorologists to deliver captivating and immersive weather presentations.
The system operates as a stand-alone solution or integrates seamlessly with existing station weather systems. Its virtual and augmented reality capabilities are powered by Brainstorm, a prominent manufacturer of real-time 3D graphics and virtual studio solutions. The new AccuWeather system will make its debut at the National Association of Broadcasters (NAB) show in Las Vegas from April 5-9, 2025.
“There is no question that AccuWeather’s data suite contains the cleanest, broadest, and most accurate set of past, current, and forecast weather data,” said Dr. Joel N. Myers, Founder and Executive Chairman of AccuWeather. “By combining our real-time weather data with Brainstorm’s industry-leading augmented reality, we have developed an immersive, flexible, cost-effective way for TV meteorologists to present the weather, as it happens, live on-air.”
“We are excited to be collaborating with AccuWeather and to unveil this next generation of weather presentation technology at the NAB Conference,” said Ricardo Montesa, CEO and founder of Brainstorm. “The combination of AccuWeather and Brainstorm provides broadcasters with unparalleled tools to create engaging and immersive weather storytelling that will turbo charge their news presentations with real-time AR graphics and virtual content.”
Brainstorm and AccuWeather share a long-standing collaborative history, dating back decades to Brainstorm’s eStudio render engine's utilization of AccuWeather's real-time data. This partnership established a benchmark for weather visualization, incorporating real-time data import, AR map visualization, and in-context animations.