Amazon is expanding its sports offerings in the UK with a new pay-per-view service showcasing matches from France’s Ligue 1. The service will offer up to three matches each weekend, including the highly anticipated Le Classique between Paris St Germain and Marseilles later in the season.
Each match will be priced at £2.49, and there is no requirement for viewers to be Prime subscribers. “This brings football fans on Prime Video more choice and flexibility, allowing them to enjoy new leagues and teams at a low-cost, without the need for long-term commitments or subscriptions,” stated Tim Wood, head of rights and business affairs, Prime Video Sport, EMEA.
“This new marketplace will connect major sports competitions with millions of households who are actively using Prime Video to stream, rent and buy sports and entertainment,” added Wood. This new venture builds on Amazon's existing rights to the UEFA Champions League and the Premier League in the UK. The success of their Champions League coverage, notably the Manchester City versus Real Madrid match which peaked at 4 million viewers, demonstrates the potential of their platform.
Martin Aurenche, chief media officer, LFP Media, expressed enthusiasm for the partnership: “We are delighted to finalise this landmark agreement with Prime Video, and to extend our successful collaboration to another territory. Ligue 1 fans in the UK will benefit from Prime Video’s extensive reach, with matches made available in a highly innovative way.”