Amazon's Prime Video is pioneering a new era of accessibility with its innovative AI-aided dubbing pilot program. This initiative aims to significantly expand the library's reach, offering dubbed versions of licensed movies and series that previously lacked this feature. The service reflects a growing customer demand for diverse viewing options, regardless of a show's origin.
Initially, this AI-powered dubbing will be available in English and Latin American Spanish for 12 select licensed titles, including popular choices like El Cid: La Leyenda, Mi Mamá Lora, and Long Lost. This expansion of accessibility is a significant step forward for Prime Video. "At Prime Video, we believe in improving customers’ experience with practical and useful AI innovation," stated Raf Soltanovich, VP of technology at Prime Video and Amazon MGM Studios. "AI-aided dubbing is only available on titles that do not have dubbing support, and we are eager to explore a new way to make series and movies more accessible and enjoyable."
The pilot program employs a hybrid approach, combining the power of AI with the expertise of human localization specialists. This ensures that the final product maintains the high quality standards expected by Prime Video viewers. It’s important to note that the AI functionality is currently in Beta, indicating a continuous improvement process.