Ateliere Creative Technologies, a leader in GenAI media software, will unveil its TAMS (Time Addressable Media Store) replay functionality at the 2025 NAB Show (booth W1267). This groundbreaking technology, spearheaded by BBC Research & Development, promotes time-addressable media storage for next-generation media applications. TAMS offers a transformative approach to cloud-based productions, optimizing fast-turnaround edits.
Ateliere Live uniquely integrates with TAMS, efficiently ingesting time-addressable content. A key application is live sports production. Ateliere Live allows real-time ingestion of multi-camera content into a TAMS-compliant store. Technical directors and vision mixers can then access replays from specific cameras, preview them, and integrate seamlessly into live broadcasts. This provides rapid access to contextually relevant replays.
At NAB, Ateliere will also demonstrate its integrated Ateliere Live and Ateliere Connect workflows—ensuring smooth content flow across production, post-production, and distribution, enhanced by crucial metadata. This aligns with TAMS's goal of improving decision-making and resource management throughout the media industry. Visit Ateliere at booth W1267 in Las Vegas from April 6-9, 2025, to witness TAMS and Ateliere solutions firsthand.