The German Football League (DFL) has significantly expanded its presence in Eastern Europe, announcing new media rights agreements for the Bundesliga and Bundesliga 2. These agreements, brokered by Bundesliga International and Infront, will bring Bundesliga matches to television screens across nine countries starting from the 2025-26 season and running until 2028-29.
Setanta Sports will broadcast matches in Lithuania, Latvia, and Estonia. Tring will provide coverage in Albania and Kosovo, exclusively in the Albanian language. Nova Sport secured rights for the Czech Republic and Slovakia. Digi will bring the Bundesliga to Romania, while Okko will broadcast in Russia.
Peer Naubert, Managing Director and Chief Marketing Officer of Bundesliga International, stated: “The Bundesliga remains one of the most popular leagues in the world, and that is reflected in the strength of our media rights sales. Working alongside Infront, we have secured a number of new broadcasters while in some cases building on long-standing agreements with established market leaders.”
Amikam Kranz, Senior Vice President Media, Betting and Technology at Infront, added: “Our collaboration with the DFL began only a short time ago, so these broadcast agreements are a testament to the value and trust this collaboration has created in a short space of time. German club football continues to attract audiences globally, and these agreements indicate that, despite a challenging and competitive market, we have the right network to transform that popularity into broadcast revenue for rightsholders.”
Importantly, the DFL confirmed its ongoing commitment to humanitarian aid. All proceeds from its Russian media rights deals will continue to be donated to support humanitarian efforts in Ukraine, as determined by the Executive Committee, reflecting the league’s social responsibility in light of the ongoing conflict.