Comcast Technology Solutions (CTS) has announced the launch of Comcast MediaExpress, a centralized video-on-demand (VOD) management and distribution service for premium content providers. This new platform allows content owners to easily distribute their VOD entertainment titles to leading OTT, pay TV, and social platforms. Distribution is centrally managed by CTS, simplifying and streamlining VOD distribution and monetization efforts across subscription VOD (SVOD), Advertising VOD (AVOD), transactional VOD (TVOD), or Free Ad-Supported Streaming TV (FAST) partners.
Premium content providers often face significant challenges in reaching multiple OTT platforms, each with unique requirements. Comcast MediaExpress solves this problem by acting as a single platform to ingest video, metadata, and supporting files for centralized management and distribution. It leverages the scale and reliability of Comcast Technology Solutions. Content providers only need to integrate with Comcast MediaExpress for mass distribution to leading OTT and pay TV platforms, including popular FAST Channels and streaming video services.
“Now, more than ever, media and entertainment companies are looking for the most efficient ways to manage and distribute their short form and long form video across a highly fragmented landscape of digital destinations,” said Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, & Advertising for Comcast Technology Solutions. “It’s a daunting task even for the most technically sophisticated programmers, broadcasters, and film studios, but it’s what CTS was built for. Comcast MediaExpress provides efficiency, scale, and reliability for their VOD distribution efforts, so even more of their creative energy can stay focused on content creation and monetization.”
“Content owners today face substantial pressure to efficiently reach both legacy TV and streaming platforms while reducing operating costs – and still maintaining the flexibility needed to adapt to the evolving needs of today’s viewing audiences,” adds Paul Erickson, Principal Analyst, Media and Entertainment at Omdia. “In today’s competitive and financially pressured market, there’s a priority to find solutions that reduce operational complexity and drive increased efficiency, without sacrificing reliability or scalability.”
Comcast MediaExpress offers streamlined integration through a single distribution platform, automating content workflows for VOD distribution. It also includes comprehensive software tools for secure, high-quality content and metadata exchange across operator platforms.