DAZN has successfully acquired Foxtel Group, a major step in its Australian market expansion. Previously owned by News Corp, which retains a minority stake, Foxtel Group includes prominent brands like Foxtel, Kayo Sports, BINGE, and Hubbl. These brands will maintain their identities, continuing to deliver popular programming, notably featuring AFL and NRL. The hope is to broaden the reach of these iconic Australian sports to a global audience.
Shay Segev, DAZN's CEO, stated: “This is an exciting day for DAZN and Foxtel Group and a significant milestone for DAZN as we expand our global footprint into Australia, a key sports market with passionate fans. Foxtel’s strong local presence, combined with DAZN’s global scale, technology, and content rights, will unlock incredible opportunities for sports fans, advertisers, and partners, while continuing to deliver great drama, lifestyle and news content.”
Patrick Delany, CEO of Foxtel Group, added: “DAZN’s ownership allows the Foxtel Group to remain an Australian-based business, with an Australian team and the sport, drama and entertainment that Australians love. As part of DAZN, we now benefit from their global scale, their leading technology platform and their track-record in innovation that will allow us to more effectively compete with the global streaming giants. The integration process will be phased, ensuring a seamless transition for employees, partners, and customers. Foxtel will be known as ‘a DAZN Company,’ reinforcing its connection to the global streaming service.”