Sports streaming service DAZN has announced a significant partnership with sports marketing agency IMG for the global broadcast of the FIFA Club World Cup 2025. This collaboration will see IMG handle the UK and global English-language programming for the tournament.
IMG will provide its production facilities and technical infrastructure, along with global content operations, to deliver more than 1,000 hours of DAZN’s programming. DAZN is the global broadcaster for the event, offering free access to all 63 matches. This includes daily post-game shows, pre- and post-game programming, and other content produced from IMG’s facilities at Stockley Park.
IMG's role extends to managing DAZN's central edit and graphics processes, as well as distributing interviews, press conferences, and highlight packages to various partners and football clubs worldwide. "The fan is at the centre of everything DAZN does and with a tournament as global as the FIFA Club World Cup, and with our ambition to make it the largest, most accessible competition ever, we wanted to collaborate with partners who matched our values and ambitions. Working with IMG to produce our UK and ROW feed at a facility as cutting-edge as Stockley Park, will allow us to deliver the best product to fans around the world," said Pete Oliver, CEO of Growth Markets at DAZN.
James Clement, SVP, Tech and Operations, Studios, IMG, added: “The FIFA Club World Cup 2025 is the biggest stage in international club football this summer and we’re excited to help DAZN bring the tournament to fans’ screens all over the world. Our state-of- the art facilities and technical expertise allow DAZN and its international broadcast partners to seamlessly deliver quality programming and elevate the viewer experience as their favourite teams battle it out for the title.”
The tournament, which began on 14 June, features top clubs like Chelsea FC, Manchester City, and Real Madrid CF. The final is scheduled for 13 July in New York. IMG's extensive experience includes partnerships with major football leagues and federations globally.