DAZN, a prominent sports streaming service, has teamed up with LTN, a provider of broadcast video solutions, to deliver a wide array of live international football matches to betting audiences and commercial partners in Germany.
Utilizing LTN's automated linear channel creation and playout technologies, DAZN now provides 11 low-latency, live streaming channel variations to approximately 1,000 betting locations and its distribution partner, Amazon Prime Video. This multi-year partnership allows DAZN to create and manage various versions of its core linear channels to handle high-concurrency matchdays, delivered with low latency via LTN's managed, multicast global IP network.
Beginning this autumn, DAZN will offer an additional pop-up linear channel, enabling up to eight concurrent matches to be shown to distribution partners, including games from top European football leagues. “We serve sports fans wherever they are with engaging, unique live experiences. In-play wagering involves incredibly demanding streaming requirements – fans enjoying the game from their local betting shops need to know their stream is as close to real-time as possible,” stated Bernd Brunner, DAZN Head of Linear Channel. “LTN enables low latency from ingest to playout and distribution – and they understand how to provide simple, scalable, reliable services that our team can operate from anywhere. We see LTN as a partner for growth that helps us increase value and reach more audiences with exceptional sports content.”
DAZN uses LTN's hosted playout solution, LTN Lift/LTN Schedule, to automate the creation and playout of new digital linear channels, delivering them at low latency to iGameMedia, which then distributes the streams to betting outlets throughout the region, including Tipico and Bet3000. Simultaneously, LTN helps DAZN manage residential and commercial rights agreements and blackout requirements while delivering multiple concurrent live feeds to Amazon Prime Video subscribers.
“DAZN spearheads innovative linear channel creation and distribution strategies to engage new audiences with fan-first streaming experiences on any platform,” commented Chris Myers, LTN EVP, Chief Revenue Officer. “Our unique partnership helps DAZN cost-efficiently scale its business with an ultra-flexible, easy-to-operate system that brings the biggest live events to fast-growing audiences with low latency transmission. We’re proud to support DAZN’s journey as it expands across new markets and drives global viewership.”