After more than 35 years on UK and Irish screens, Eurosport is set to disappear next month. All of its content will be integrated into its sister channel, TNT Sports. This change follows Warner Bros. Discovery's acquisition of the BT Sport business in 2023 and subsequent rebranding. While Eurosport continued on basic packages in Europe after the 2015 Discovery acquisition, the UK and Ireland are seeing a shift to a premium model.
“Combining Eurosport and TNT Sports content in the UK and Ireland will enable us to offer a single, premium viewing experience for sports fans,” explained Scott Young, senior vice-president at WBD Sports Europe. “We know audiences are looking for a slightly simpler journey on where to find the sport they love. This move will also continue to best deliver value for our leagues and federation partners, as we continue our 35 years plus commitment to investment and championing of sport on our screens.”
This consolidation will affect coverage of major events such as the Tour de France and the Olympic Games. However, some sporting content, including selected MotoGP, Superbikes, and highlights of the Giro d’Italia and La Vuelta a Espana, will still be available on Warner Bros Discovery’s free-to-air channel, Quest.
Eurosport's journey began in 1989 as part of Sky’s four-channel package. Initially a joint venture with the EBU, ownership eventually transferred to TF1 after the launch of Sky Sports.