KTVT, the CBS affiliate serving the Dallas–Fort Worth area, is now broadcasting its 11 a.m. newscast from a state-of-the-art extended reality studio. The transition, which took place on October 14, 2025, builds upon the station's prior use of the technology for both weather and sports segments.
"This new technology allows us to fully immerse our audience in the story, delivering news and weather with unprecedented depth and clarity. We’re committed to leading the future of local broadcasting," the station announced on LinkedIn.
The move aligns with CBS's broader initiative to integrate virtual and augmented reality across its local television stations nationwide. CBS News Atlanta launched in September with a completely virtual studio. Other CBS channels, including WCBS in New York and the CBS News 24/7 streaming platform, also feature virtual sets in their programming. Even programs like “60 Minutes” and “CBS News Sunday Morning” have utilized green screen technology for specific segments for a while now, albeit in a more limited fashion.
It remains uncertain if CBS News Texas will move additional newscasts to full virtual production. However, based on the current trend, CBS News and Stations is developing a substantial national network of augmented and virtual reality facilities, setting it apart from other U.S. broadcast groups, although comparable projects are in development across the industry.