KTVT, the CBS-owned station serving the Dallas–Fort Worth metroplex, is now broadcasting its 11 a.m. newscast from its extended reality studio. This shift, which took place on Oct. 14, 2025, builds upon the station's previous implementation of this technology for weather and sports coverage.
According to a LinkedIn post by the station, “This new technology allows us to fully immerse our audience in the story, delivering news and weather with unprecedented depth and clarity. We’re committed to leading the future of local broadcasting.”
CBS has been actively incorporating virtual and augmented reality features across its local stations nationwide. CBS News Atlanta launched in September with a completely virtual studio. Other CBS affiliates, including WCBS in New York and the CBS News 24/7 streaming service, have also integrated virtual environments into their regular programming.
Furthermore, CBS programs like “60 Minutes” and “CBS News Sunday Morning” have historically utilized green screen technology for specific segments, albeit in a more limited capacity. While there's no official confirmation, more newscasts at CBS News Texas may transition to full virtual production. As it stands, CBS News and Stations has established a larger national presence of augmented and virtual reality facilities than many other U.S. station groups, though similar initiatives are being explored throughout the industry.