Media giant MFE-MediaForEurope has unveiled a bold strategy for accelerated growth across Europe. The company, already a major player with a 29.9% stake in Germany’s ProSiebenSat.1, is actively pursuing majority ownership of the German broadcaster. This is only one piece of their ambitious plan; sources within the company indicate further expansion targets in the Netherlands, Poland, and Portugal.
MFE’s ambitions extend even further, with explorations into the UK and French markets also underway. This signifies a clear intent to solidify its position as a dominant force within the European media landscape. To fuel this ambitious expansion, MFE has secured a substantial €3.4 billion syndicated loan, facilitated by UniCredit and other banking partners. This was confirmed by MFE CEO Pier Silvio Berlusconi during a recent press briefing in Milan.
Berlusconi acknowledged the challenges inherent in the German market: “In Germany, the situation is very complex: there’s an economic crisis, a political crisis, and challenges in the automotive sector. We are in a phase where we want to better understand these dynamics.” Despite these complexities, he expressed unwavering confidence in MFE's strategic vision, stating: “We have proof that synergies with other countries, like our success in Spain, work, and we are determined to move forward.”