The New England Sports Network (NESN) has significantly upgraded its operations by partnering with Bitcentral, a leader in professional media workflow solutions. This strategic move introduces cutting-edge media management and production tools, promising a greatly enhanced viewing experience for sports fans in the New England area.
Efficient, high-volume media workflows are essential for sports broadcasting, particularly given the explosion of platforms and the changing ways fans engage with their favorite teams. NESN chose Bitcentral for its proven ability to elevate content creation. They will leverage Bitcentral’s Core News suite, a powerful toolset designed to streamline content management, simplify content generation, and maximize the value of NESN’s product across multiple platforms.
“The sports media landscape is evolving rapidly, and our audience demands seamless, high-quality content delivered to linear, digital, and social platforms,” stated Kenny Elcock, VP of technology. “Our partnership with Bitcentral ensures that we not only keep pace with the evolving industry but continue to stand as leaders and drive innovation. Bitcentral’s Core News suite offers the scalability and cutting-edge technology we need to stay ahead in this competitive environment and deliver exceptional content to our audience.”
Sam Peterson, chief operating officer at Bitcentral, added, “Teaming up with NESN allows us to demonstrate the full potential of our Core News Suite in the high-stakes world of sports broadcasting. By integrating our technology with NESN’s operations, we’re not just enhancing their media capabilities—we’re redefining what’s possible in the industry.”
The partnership also integrates Adobe Creative Cloud (specifically Adobe Premiere) and Dixon Sports Computing. Adobe Premiere provides a top-tier editing platform, while Dixon Sports Computing’s metadata logging capabilities are crucial for efficient content search and delivery.
This collaboration promises a significantly improved viewing experience, with more dynamic and engaging content delivered faster and more efficiently. It also signifies a broader industry shift toward more advanced, integrated media workflows, potentially setting a new standard for sports viewing engagement. Bitcentral's ongoing commitment to innovation ensures that its partners remain at the forefront of the ever-changing media landscape.