The National Hot Rod Association (NHRA), a leading drag racing organization, has chosen Zixi, a renowned provider of live broadcast-quality video solutions, to power the delivery of its live video feeds. The partnership aims to provide ultra-low latency streaming to its distribution partner, Endeavor.
NHRA deployed the Zixi platform within its own AWS account for optimal performance and control. This cloud-based setup allows NHRA to maintain complete oversight of its streaming workflows while leveraging Zixi's advanced IP video transport technologies. A crucial feature is the dual-path configuration, incorporating main and backup signal paths for uninterrupted transmission, even during network disruptions.
The solution's flexibility supports cellular and public ISP connections, ensuring robust connectivity regardless of location. The ultra-low latency capabilities are essential for the fast-paced nature of drag racing, offering a high-quality viewing experience with minimal delay. Rob Hedrick, Senior Director, Production, NHRA, stated: “Zixi is the secret to ensuring reliable delivery to our fans. NHRA partnered with Zixi because we know being able to see the fastest motorsport depends on low-latency delivery. We deployed Zixi in our AWS environment to ensure NHRA has full visibility to spot issues before they happen. Coupled with our brand new LiveU encoders, and using LiveU for backup stream allows us to deliver the 8-10 hours of live event coverage we produce every day on NHRA.TV. Zixi’s ability to do transport stream processing and PID mapping allows seamless failover in case of loss from a provider. Zixi helps NHRA deliver the fastest motorsport reliably to our fans and broadcast partners.”
Furthermore, Zixi's advanced transport stream processing and PID mapping ensure compatibility with professional broadcast systems, simplifying NHRA’s content distribution. Marc Aldrich, CEO, Zixi, added: “We’re proud to support the NHRA as they deliver an exceptional viewing experience to racing fans around the world. By leveraging Zixi’s platform, the NHRA ensures their content reaches partners like Endeavor with the utmost reliability and speed.”