ProSiebenSat.1 Media has completed its acquisition of the remaining 10.1% stake in Jochen Schweizer mydays Holding, solidifying its position as the sole owner of the experience voucher provider. This share, previously held by founder Jochen Schweizer, was acquired following a contractual option stemming from ProSiebenSat.1’s initial 2017 investment. While financial terms remain undisclosed, the move aligns with ProSiebenSat.1’s broader strategy to streamline its commerce & ventures segment.
Industry analysts see this as a potential prelude to a future sale of the Jochen Schweizer mydays group. ProSiebenSat.1 CFO Martin Mildner stated that complete ownership will “further simplify its shareholder structure and provide greater strategic flexibility.” He noted the successful integration of Jochen Schweizer GmbH and mydays since 2017. The company emphasizes the continued independent operation of both the Jochen Schweizer and mydays brands.
CEO Christian Nau highlighted ongoing initiatives to enhance the voucher offering and redemption processes, including a dedicated team and personalized customer service. Mr. Schweizer, having left the company's advisory board, expressed his well-wishes, stating: “What began as a personal vision has become a brand that inspires millions. I wish the team all the best as I now embark on a new entrepreneurial phase.” Despite relinquishing his stake, he retains the “Jochen Schweizer” brand name (excluding its use in third-party voucher sales), intending to focus on his arena and mentoring.