At NAB Show 2025, Qvest, a global leader in media solutions, will unveil the latest advancements in its sports broadcasting solution, TVXRAY. This platform enhances the live sports viewing experience with interactive overlays, real-time statistics, and personalized highlights, all presented on a single screen. A significant new feature is the introduction of a powerful monetization engine.
This new monetization feature uses real-time AI analytics to create dynamic banner and video ad overlays, enabling seamless in-game transactions and targeted sponsorship models. Broadcasters can now engage fans during key moments, such as goal celebrations, with integrated options like jersey purchase prompts. The direct ad server connection ensures dynamic and automated ad delivery for maximum impact. This allows broadcasters to maximize profitability while significantly expanding their monetization potential.
TVXRAY is designed to appeal to modern viewers, especially Gen Z, by eliminating the need for second screens. It consolidates real-time stats, AI-generated highlights, and personalized alerts into one streamlined experience, thereby improving audience retention. Its plug-and-play SaaS architecture ensures seamless integration with existing OTT infrastructures, smart TVs, and mobile apps, enabling broadcasters to future-proof their platforms without extensive technical upgrades.
“With TVXRAY’s new AI-powered monetization features, we are revolutionizing how broadcasters engage audiences and generate revenue,” said Tobias Fröhlich, Managing Director for Product at Qvest Engage. “By turning viewer interaction into a measurable opportunity, we’re helping our partners maximize profitability while delivering an immersive, personalized sports viewing experience.”
Beyond TVXRAY, Qvest will also showcase its broader portfolio of innovative solutions, including offerings in Applied AI, OTT, Broadcast Transformation & Systems Integration, and Digital Media Supply Chain.