SES, one of the world’s largest satellite operators, resulting from its merger with Intelsat, has unveiled a completely new brand. This rebranding centers on the purpose statement, “Space to Make a Difference,” showcasing the company’s mission and its transformative ambitions within the industry. The corporate tagline, “Solve. Empower. Soar.,” accompanies the launch and embodies SES’s dedication to operational excellence and market leadership.
“Through customer surveys conducted leading up to the merger, it came out clear that they need more than satellite connectivity,” said Adel Al-Saleh, CEO of SES. “They need a space solutions partner with the scale to reach the world and the ambition to redefine what’s possible – delivering on promises that move the space industry forward.”
The merger has created a company possessing nearly 90 geostationary (GEO), and 30 medium earth orbit (MEO) satellites, alongside strategic access to low earth orbit (LEO) satellites. It boasts the largest fiber network amongst satellite operators, offering global access via 150 owned and partner teleports and 50 points of presence (PoPs). However, mere size isn't a guarantee of success in today’s competitive space industry. SES’s enhanced financial standing will allow for substantial annual investment in emerging sectors and innovative technologies to explore new growth avenues.
Inspired by the Northern Lights, purple was selected as the primary color, representing experience, unity, and innovation – qualities inherent to the merged entity. The new identity incorporates lowercase italicized lettering and a circular icon, “The Orb,” featuring three interconnected circles symbolizing SES’s unique multi-orbit positioning integrated with its ground network. These elements collectively represent a robust infrastructure enabling resilient, secure, and adaptable connectivity for customers. Its standards-based open architecture reflects the company’s commitment to partnership and collaboration.
“Space technology changes lives every day, but our industry makes it seem intimidating and complex,” Al-Saleh said. “Our new identity is a new bold promise to transform space into a seamless, accessible part of the global ecosystem—where complexity is simplified, integration is straight forward, and our customers can grow and thrive.”