ShopLC, the home shopping channel, is celebrating four years of operation in Germany. The subsidiary of Vaibhav Global Group has achieved remarkable success, reaching approximately 46 million television households across Germany and Austria since its July 2021 launch.
Operating a 24/7 live shopping format from its Düsseldorf studios, ShopLC leverages its parent company's experience in the UK and USA, where it operates The Jewelry Channel (TJC) and other ShopLC brands. Its broadcasting is available on major platforms including Vodafone, PŸUR, DNMG, Magenta Telekom, Kabel Plus, Freenet TV Connect, and via satellite on Astra (19.2° East) in HD and SD. This wide distribution has been crucial to its market penetration.
A key differentiator is ShopLC’s international live production capabilities. It's the only home shopping network to broadcast live from various locations including India, Italy, China, and the USA, even offering viewer participation through travel packages.
Beyond retail, ShopLC champions a social mission. Its “Your Purchase Feeds” initiative donates a meal to a child in need with every purchase, aiming for one million meals daily globally by 2031. In Germany alone, hundreds of thousands of meals have been donated. Recently, ShopLC welcomed its 100,000th German customer.
The anniversary coincides with a leadership change, with Raghuveer Patnala taking on the role of managing director in mid-June. A special customer event is planned at the Düsseldorf studios on July 4th, showcasing ShopLC’s commitment to the German-speaking market.