With the FIFA World Cup 2026 just one year away, Telemundo, the Spanish-language broadcast home of the tournament, has announced a major expansion of its programming and promotional efforts. This includes comprehensive match coverage, a new marketing campaign, and the establishment of a first-ever National Fútbol Day in the United States.
Telemundo will provide live coverage of all 104 matches—92 on Telemundo and 12 on Universo—a record number for a U.S. network. Every match will also be available via streaming on Peacock and the Telemundo app. Live reporting will originate from all host venues, as well as from presentation studios in Mexico City, Miami, and New York.
The network has launched a significant promotional campaign, “El Mundial Es Nuestro,” which will span NBCUniversal platforms including Telemundo, NBC, and Peacock. The campaign will leverage various media, from editorial segments and digital content to in-person fan events. Further strengthening its coverage, Telemundo has secured the Spanish-language rights to the Concacaf World Cup qualifiers, adding to its existing agreements for Argentina and Brazil qualifiers, and Team USA matches. Coverage of the final Concacaf rounds begins in the fall of 2025.
As part of the countdown, June 11th will be annually celebrated as El Día Nacional del Fútbol, acknowledging the sport’s cultural significance. Programming initiatives by the Telemundo Station Group include the documentary “Tras La Huella Del Fútbol,” airing across its owned stations and digital platforms. Additional programming like “Camino Al Trofeo” and “Las Mujeres Detrás del Fútbol” will continue to cover the tournament and highlight the contributions of women in soccer.
Telemundo will also launch a 24/7 FAST channel, Telemundo Deportes Ahora, in August 2025. This new service will offer over 50 hours of weekly live sports content, with a prominent focus on soccer. NBCUniversal has reported a substantial increase in fan engagement compared to the previous World Cup, with data showing 66% of Spanish-language viewers expressing strong excitement and 79% demonstrating a greater affinity for brands advertising during the event.