TF1, the French commercial broadcaster, is set to launch its advertising-supported streaming platform, TF1+, in 22 French-speaking African countries. The launch date is scheduled for June 30, 2025, following its successful expansion into Belgium, Luxembourg, and Switzerland. This ambitious move positions TF1+ for significant growth within the African market.
In a recent interview with Variety, CEO Rodolphe Belmer stated that the broadcaster is launching across the French-speaking world “with the aim of making TF1+ the leading entertainment platform in those markets”. This bold statement immediately draws comparisons to Canal+, a well-established player in French-speaking Africa that is also expanding its reach into English-speaking markets through its acquisition of Multichoice.
Belmer also confirmed the introduction of a micro-payment option for TF1+. This innovative approach aims to diversify revenue streams beyond the current reliance on linear and digital advertising. The model, inspired by the mobile gaming industry, will offer users flexibility in how they access content. He explained, “Starting on September 1, we will offer all TF1+ users in France the option of watching our shows either with advertising or without advertising for each episode. So, if you want to watch our big family entertainment show called Koh-Lanta [Survivor], you can tune in on Tuesday evening to watch it, which is when it’s broadcast and you will be able to watch it either with or without advertising.”
Furthermore, TF1’s strategic partnership with Netflix demonstrates its commitment to innovation. Last week, it was announced that Netflix subscribers in France will gain access to TF1 channels and on-demand content from TF1+ directly through the Netflix platform. While Belmer declined to comment on the specifics of the deal, he confirmed that it will expand TF1’s advertising market.