TVN is bolstering its digital footprint with the introduction of TVN24+, a new platform designed to complement its existing TVN24 news portal. Launching on April 24th, TVN24+ is envisioned as “a space for those who want a broader view of the world – to know and understand more.”
The established tvn24.pl portal will continue to provide breaking news and analysis, featuring live streams, video content, podcasts, and articles. TVN24+ will house exclusive programs and in-depth features. Content from TVN24 GO, including shows like Fakty, Superwizjer, and Czarno na Białym, along with premium articles, will be incorporated into the new service. This expansion is a key part of Warner Bros. Discovery's long-term digital strategy.
“TVN24+ meets user expectations by offering a wealth of content in one easily accessible ecosystem, while guaranteeing top-tier journalism tailored to the needs of the digital consumer,” explains Kasia Kieli, President & Managing Director Warner Bros. Discovery Poland and CEO of TVN. The platform will offer subscription options with and without advertisements. Existing TVN24 GO subscribers will be automatically transitioned to TVN24+, receiving the ad-free package.
A comprehensive marketing campaign, encompassing both owned and external media channels, accompanies the launch. This includes television and online promotion, alongside a multichannel external strategy utilizing online, press, radio, and outdoor advertising.