United Group and Marquee TV have joined forces to launch the latter's first-ever linear television channel. The channel debuted on March 3rd across various United Group platforms including Vivacom Bulgaria, Telemach Croatia, Telemach Slovenia, Telemach Montenegro, Telemach Bosnia and Herzegovina, SBB Serbia and Net TV Plus.
Edward Humphrey, CEO of Marquee TV, stated: “This is a significant milestone for Marquee TV as we bring our unique arts and culture programming to linear audiences for the first time. We are delighted to partner with United Group to expand our reach in Central and Eastern Europe, delivering an inclusive and immersive experience that bridges traditional and digital arts viewing. This launch sets a new standard for cultural broadcasting – bold, dynamic, and accessible to all.”
Suzana Radošević, Content Management Director of United Group, added: “By including premium arts and cultural programming such as Opera, Ballet, and other great artistic performances, we are ensuring that our audiences have access to diverse, high-quality content that enriches their viewing experience. This partnership reflects our commitment to meeting the evolving preferences of our users across the region.”
Drawing from its existing global streaming service, Marquee TV curates a wide selection of performances. Initial programming highlights include the London Philharmonic Orchestra, Houston Ballet, National Theatre of Scotland, and the San Francisco Dance Film Festival. The new channel offers a diverse range of classical ballet, opera, contemporary dance, theatre, music, and documentaries.