Comcast's soon-to-be-independent cable networks division has officially been named Versant, as announced in a staff memo from Mark Lazarus, the executive appointed to lead the new company. This new entity will encompass a portfolio of well-known channels including MSNBC, CNBC, USA Network, Oxygen, E!, SYFY, and the Golf Channel.
The official separation from Comcast, previously known as SpinCo, is anticipated later this year. In his memo, Lazarus stated, “Versant represents more than a name — it speaks to our adaptability and embraces the opportunity to shape a new, modern media company.” He explained that the name selection followed a comprehensive process spanning several months, involving internal brand marketers, designers, and strategists. Thousands of possibilities were ultimately refined to a final three, which then underwent international legal and design reviews.
Brand marketers Lisa Fleming and Mike DeRienzo, in a staff announcement, described the name Versant—referencing a mountain slope—as evoking “strength” and “forward movement.” The company's permanent headquarters will be in Manhattan, with a temporary office currently dubbed “summer camp.” Lazarus mentioned that over 5,000 people have shown interest in joining the company, and a careers website showcasing over 100 open positions is slated to launch this week.
MSNBC, which will become independent from NBC News after the spinoff, is reportedly establishing its own news division. Details regarding MSNBC's future streaming strategy remain unannounced. Previously, MSNBC content appeared on Peacock, a platform that will stay with Comcast.
Internally, the cable group was referred to as SpinCo since the spinoff's initial announcement in 2023.