Virginia Public Media (VPM) is significantly upgrading its broadcast capabilities with a new virtual studio powered by Zero Density's technology. This project, a collaboration with Broadcast Management Group (BMG), marks a major advancement for VPM's news production and overall media output.
BMG, acting as the managed services provider, oversaw the complete technological integration and setup of VPM's new facility. The initial plan focused on enhancing the news studio; however, recognizing the system's versatility, VPM expanded its use. Now, the virtual studio will also be available to external clients, opening exciting creative avenues for local businesses in Richmond, VA.
“We’re excited to engage with Zero Density and see what it can provide to our daily operation and supporting the Richmond, VA production community with virtual studio technology,” says Harry Orell, VP of Technology at VPM.
Todd Mason, CEO of BMG, highlights the partnership: “Our involvement with the project began at the consulting phase where we helped determine workflows, technology solutions, and space planning. Since then, we have committed to providing ground-up support to fully outfit VPM’s new facility with state-of-the-art technology and workflows to support current and future operations. Together with Zero Density, we are excited to provide the new broadcast facility that is equipped with only the most advanced capabilities.”
Barış Zavaroğlu, CEO of Zero Density, emphasizes the advanced capabilities of their Reality5 platform: “We are excited to provide cutting-edge storytelling with our valued regional partner, Broadcast Management Group to Virginia Public Media. As the reliable and forward-thinking industry partner of our clients, we are excited to work with BMG and VPM in delivering news with our advanced virtual studio solutions and transforming the local community with advanced technology.” He further explained that “Zero Density leads the virtual studio production globally since introducing Unreal Engine to broadcasting a decade ago. With drastically improved graphics quality, combined with a real-time compositing pipeline and unparalleled keying capabilities, Zero Density offers an unrivaled solution. The Reality5 platform provides a streamlined architecture, delivering extraordinary quality while maintaining reliability, efficiency, and seamless integration.”
VPM's new facility, located in downtown Richmond, VA, is slated to open in the first quarter of 2026.