VisualOn, a leader in multimedia playback and AI-enhanced video optimization, and Agora, a leader in real-time engagement and interactive streaming, have joined forces to redefine live sports and esports streaming. This collaboration merges VisualOn’s OnStream MediaPlayer+ with Agora’s Sports Live Streaming Solution, resulting in ultra-low latency streaming (400ms-800ms) with a seamless fallback to CDN for uninterrupted playback.
At NAB Show 2025 (VisualOn Booth W3902), a live demo will showcase this integration. The demonstration highlights how the combined solution enhances sports streaming using Agora’s AI-powered Sports Cam solution for real-time tracking and multi-angle viewing. Agora prioritized technical alignment with VisualOn’s OSMP+ Player to ensure rapid deployment and a competitive edge over traditional methods.
Agora’s 180° AI Sports Cam captures live event footage and score data, automatically tracking key objects like balls via AI. The stream is sent directly to Agora’s Media Gateway using RTMP/SRT, bypassing third-party tools like OBS. It's then transcoded and delivered through Agora’s global Software-Defined Real-Time Network (SD-RTNTM), minimizing latency and improving efficiency through intelligent routing.
VisualOn’s Player SDK, integrated with Agora’s technology, facilitates ultra-low-latency RTC streams (400ms to 800ms), with a seamless CDN fallback (e.g., HLS) to ensure continuous playback despite network fluctuations. This partnership addresses the growing need for real-time, high-quality sports streaming, offering content providers AI-enhanced interactivity and optimized, seamless live viewing experiences.
“We are excited to partner with Agora to allow content providers to offer ultra-low latency streaming and AI-driven interactivity in real time,” said Yang Cai, President & CEO of VisualOn. “By combining Agora’s innovative Sports Cam solution with VisualOn’s powerful playback technology, we are enhancing the way sports fans experience live events.”
“Agora is committed to revolutionizing live streaming with cutting-edge AI and ultra-low latency technology,” said Tony Zhao, CEO of Agora. “Our collaboration with VisualOn enables broadcasters and service providers to deliver unparalleled real-time audience engagement, with unmatched speed and video quality.”
Visit VisualOn and Agora at NAB Show 2025 for a hands-on demo to see how AI-powered ultra-low latency streaming transforms live sports broadcasting.