Whale TV has announced the launch of its updated independent TV operating system, Whale OS 10. The new OS boasts a content-first UX design that simplifies navigation and enhances the user experience. It aims to make discovering entertainment easier and more personalized through AI-powered recommendations.

A key feature of Whale OS 10 is the seamless integration of Whale TV+, Whale TV’s owned and operated free TV streaming service. Whale TV+ offers a wide selection of free entertainment across various genres, including live and on-demand content. Users can access hundreds of live TV channels, covering categories such as news, sports, TV series, movies, and music.

Whale TV has incorporated ChatGPT into its voice assistant, enabling more natural and conversational interactions with the TV. Users can choose between Whale's own voice assistant or Amazon's Alexa. Additionally, the OS allows users to upload content to mobile devices and send digital postcards to friends and family.

"We play a pivotal role in enabling consumers to navigate the streaming world seamlessly, but also empower content partners and advertisers to reach engaged viewers," said Jason He, CEO of Whale TV. “Licensing a TV operating system is simply the only way forward for most TV brands. We bring 13 years of experience to the table and are able to deliver a TV OS that is ready for global deployment and is tried and tested by millions of households.”

Whale OS 10 is scheduled for release in the first half of 2025.