WPSD-TV, a Paxton Media Group company based in Kentucky, has chosen Bitcentral’s innovative Central Control playout system to modernize its master control operations. This upgrade transforms WPSD into a next-generation regional media hub, building upon its existing use of Bitcentral’s Core News suite, ViewNexa Channels, and Fusion Hybrid Storage.
The station’s move to a new facility within The Paducah Sun newspaper building prompted the need for a solution capable of handling a modern, multi-platform news operation. Bitcentral’s Central Control system is designed to streamline workflows, enabling faster and more efficient content delivery. This transition represents a significant advancement in WPSD’s digital strategy, providing tools for broader audience engagement.
Central Control offers unmatched scalability and reliability, featuring automated feed recording, traffic integration, and system monitoring. “With Bitcentral’s Central Control, we are ready to transform how we deliver high volumes of broadcast content to our communities,” said Bill Evans, President of the West Kentucky Media Division at Paxton Media Group. “This technology allows us to deliver full linear channels to people faster and more reliably, fulfilling our goal of becoming a regional media hub that’s closer to our audience than ever before.”
Sam Peterson, COO of Bitcentral, added, “Central Control is the ideal solution for media companies which are looking to modernize their business. Central Control navigates this complexity through a set of tools that are organized around the logical best practices for handling high volumes of content, traffic coordination, and playout. We have long been committed to WPSD’s success through our extensive product portfolio, and this is the latest step on that journey.”
This collaboration underscores Bitcentral's dedication to supporting media companies in the digital age. The implementation of Central Control isn’t merely an operational upgrade for WPSD; it’s a fundamental shift in how content is produced and shared across western Kentucky, southern Illinois, southeast Missouri, and northwest Tennessee.