Zixi, a leader in live broadcast-quality video delivery over IP networks, announced that the National Hot Rod Association (NHRA) chose its platform to power ultra-low latency live video feeds to its distribution partner, Endeavor. NHRA deployed the Zixi platform within its AWS account for optimal performance and control, maintaining oversight of streaming workflows while using Zixi’s IP video transport technologies.
The solution's dual-path configuration uses main and backup signal paths for fault-tolerant transmission. This ensures continuous video delivery, even with network issues. Support for cellular and public ISP connections provides robust connectivity regardless of on-site infrastructure. The ultra-low latency is crucial for live sports, delivering high-quality streams with minimal delay.
Rob Hedrick, Senior Director, Production, NHRA said: “Zixi is the secret to ensuring reliable delivery to our fans. NHRA partnered with Zixi because we know being able to see the fastest motorsport depends on low-latency delivery. We deployed Zixi in our AWS environment to ensure NHRA has full visibility to spot issues before they happen. Coupled with our brand new LiveU encoders, and using LiveU for backup stream allows us to deliver the 8-10 hours of live event coverage we produce every day on NHRA.TV. Zixi’s ability to do transport stream processing and PID mapping allows seamless failover in case of loss from a provider. Zixi helps NHRA deliver the fastest motorsport reliably to our fans and broadcast partners.”
Zixi’s transport stream processing capabilities, including PID mapping, ensure downstream conformance and compatibility with broadcast systems. Marc Aldrich, CEO, Zixi, stated: “We’re proud to support the NHRA as they deliver an exceptional viewing experience to racing fans around the world. By leveraging Zixi’s platform, the NHRA ensures their content reaches partners like Endeavor with the utmost reliability and speed.”