«Че (+7ч)» is a television channel that positions itself as a channel for «real men» who are interested in history, respect their profession, love their families, value friendship, and appreciate high-quality films and series. The channel's programming focuses on men's hobbies, professions, sports competitions, and also includes science-popular programs, high-quality films and series of both domestic and foreign production.

The channel broadcasts with a seven-hour lead from Moscow time.