«Pyatnitsa!» is a Russian entertainment television channel owned by Gazprom-Media. The channel positions itself as a source of positive emotions and entertainment for a wide audience. «Pyatnitsa!» offers a variety of content, including:

• Series: «Pyatnitsa!» broadcasts both Russian and foreign series, focusing on comedy, melodrama, and drama genres.

• Reality shows: The channel is known for its captivating reality shows, covering various topics, from cooking and fashion to travel and personal life.

• Entertainment programs: «Pyatnitsa!» offers a wide range of entertainment programs covering various areas of life, from cooking and fashion to adventures, mysticism, and sports.

• Movies: The channel also broadcasts movies, focusing on comedy, melodrama, and adventure genres.

«Pyatnitsa!» strives to create a positive atmosphere for its viewers, offering light and enjoyable content.