«7 tv» is a Russian entertainment television channel broadcasting programs in Russian. The channel operates 24 hours a day. The name «7 tv» is not accidental. The number 7 in numerology symbolizes divine intervention in human destiny. Since ancient times, «seven» has been considered a number of luck and fortune, the most «magical» number, embodying wisdom, holiness and secret knowledge, the study of the unknown and invisible. It is no coincidence that it appears in many legends and tales. Seven days of the week, seven colors of the rainbow, seven wonders of the world, seven notes, seventh heaven! The number seven is everywhere! Thus, the name itself — «7tv» — reveals the overall concept of the television channel.