TF1 has unveiled an ambitious advertising roadmap for its streaming platform, TF1+, aimed at accelerating its digital strategy and positioning the platform as a leading force in "full-funnel" marketing. This strategy encompasses the entire customer journey, from brand awareness to purchase, and provides comprehensive support for brands' digital marketing efforts.
TF1 PUB, the group's advertising agency, is launching a suite of innovative technological solutions and tools. Key among these is Shoppable Ads, set to be introduced in 2025, which will revolutionize consumer interaction and conversion. Viewers will be able to make purchases directly within the TF1 environment with just one click, eliminating the need to navigate away from the platform.
Adding to the platform's appeal, TF1 is introducing a range of Playable Ads formats that offer a gamified experience. These interactive ads are designed to encourage user engagement with partner brands and foster a dynamic connection with streamers.
TF1 is also adopting a data-driven approach with Graph:ID, a new tool launching in January 2025. This unified platform will serve as a single entry point for TF1+, TF1 Info, and TF1 PUB users, enabling more precise audience targeting and ultimately leading to more effective advertising campaigns.
Rodolphe Belmer, CEO of the TF1 group, expressed his enthusiasm for the new initiative, stating, "We designed TF1+ as the first platform to fully use technology, data and the plasticity of digital to embrace the entire consumer lifecycle, and thus enable brands to deploy their digital strategies".
A comprehensive programmatic offer will be available on all formats beginning in 2025, thanks to partnerships with global tech giants such as FreeWheel and Magnite. This strategic alliance will allow TF1 to leverage cutting-edge programmatic advertising capabilities, further enhancing its digital marketing capabilities.