Vodafone and Google have announced a new partnership that will bring Generative AI powered devices and services to millions of Vodafone customers across Europe and Africa. This expanded collaboration will leverage the power of Google Cloud's advanced AI capabilities to enhance the user experience and introduce innovative features across various aspects of Vodafone's operations.

A key aspect of this partnership is the integration of Google's Generative AI into Vodafone TV, which is powered by Android TV. This will result in improved content search and recommendations, personalized content experiences, and the introduction of new rewards and offers. In the future, Vodafone plans to utilize Google Ad Manager to deliver a more personalized and engaging advertising experience.

Furthermore, Vodafone will offer Google One AI Premium subscription plans, including Gemini Advanced, in select territories by 2025. These plans will provide users with access to advanced AI features and services, enhancing their digital experience.

"Together, Vodafone and Google will put new AI-powered content and devices into the hands of millions of more consumers. Using these services, our customers can discover new ways to learn, create and communicate, as well as consume TV, on a scale we haven’t seen before," said Margherita Della Valle, Vodafone Group chief executive.

"Our expanded partnership with Vodafone will help bring our most advanced AI products and services, including our Gemini models, to more people across Europe and Africa," said Sundar Pichai, CEO of Google and Alphabet. "I’m excited to see how Vodafone's consumers, small businesses and governments, will use generative AI and Google Cloud to transform the way they work and access information."

In addition to these consumer-facing initiatives, the partnership will also focus on leveraging Google Cloud's services to improve workforce productivity for Vodafone's employees. This includes providing access to secure storage, enhanced security measures, and advanced AI assistance.

The partnership between Vodafone and Google signifies the growing importance of Generative AI in various industries, particularly in telecommunications. By combining their expertise and resources, the two companies aim to bring the transformative power of AI to a wider audience, empowering users with new capabilities and enhancing their digital experience.