«NTV Arena» is a popular Serbian sports channel, known for its comprehensive coverage of a wide variety of sporting events. The channel primarily focuses on live broadcasts of major sporting competitions, including football, basketball, and tennis. It also features sports news, highlights, and analysis programs, providing viewers with insights into the world of sports.

One of the key strengths of «NTV Arena» is its commitment to showcasing both local and international sporting events. The channel broadcasts games from the Serbian leagues, as well as major international tournaments and competitions. This diverse programming attracts a broad audience of sports enthusiasts across Serbia.

«NTV Arena» plays a significant role in promoting sports in Serbia. By offering viewers access to a variety of sporting events, the channel helps to foster interest and passion for sports among the Serbian population. The channel's coverage also provides a platform for Serbian athletes and teams to gain exposure and recognition both locally and internationally.