«Zee Cinema» is a prominent Indian Hindi-language movie channel known for its extensive library of Bollywood films. It is part of the Zee Entertainment Enterprises Limited (ZEEL) group, one of India's largest media conglomerates.

The channel broadcasts a diverse range of Bollywood movies across various genres, including action, romance, comedy, drama, and musicals. It also features premieres of new releases, classic hits, and thematic programming dedicated to specific actors, directors, or film eras.

«Zee Cinema» has a significant audience in India and the global Indian diaspora, making it a major player in the Indian film entertainment industry. The channel's programming caters to a broad demographic, appealing to viewers of all ages and backgrounds who enjoy Bollywood films.

Besides its regular programming, «Zee Cinema» often hosts special events and movie marathons, further enhancing its popularity and engagement with its viewers. The channel also plays a crucial role in promoting and showcasing the work of Indian filmmakers and actors on a global platform.